HYANNIS, Mass. -- To celebrate summer vacations, kettle-cooked-potato-chip maker Cape Cod is introducing #RoadTripChip limited-edition bags, sold only in convenience stores through Labor Day.
The bags are available in seven flavors and feature images of famous U.S. landmarks and picturesque destinations.
Hyannis, Mass.-based Cape Cod is asking people to share their road-trip pictures on Facebook, Instagram and Twitter using the hashtag #RoadTripChip.
“Lots of people take road trips to Cape Cod in the summer, where there’s beautiful scenery, tranquil beaches and the original Cape Cod Factory Tour, which is the No. 1 tourist attraction when it rains,” said Rod Troni, chief marketing officer for Snyder’s-Lance Inc., which owns the Cape Cod brand.
Each 2.5-ounce #RoadTripChip bag pairs a flavor of Cape Cod kettle-cooked potato chips with a popular destination:
- Cape Cod Sea Salt & Vinegar: The Statue of Liberty
- Cape Cod Sweet & Spicy Jalapeno: The Alamo
- Cape Cod Waffle Cut Sea Salt: Golden Gate Bridge
- Cape Cod Waffle Cut Buffalo Cheddar: Niagara Falls
- Cape Cod Sweet Mesquite Barbeque: Campsite
- Cape Sea Salt & Cracked Pepper: Sandy beach
- Cape Cod Original: Boating on a lake
“When taking road trips, convenience stores are popular for travelers to stop, get gas or grab a favorite snack,” said Troni. “Cape Cod will join travelers with exciting chips and flavors and interesting destinations to explore on our bags so people can snap and share their trips with us and their friends and family on social media.”
Cape Cod chips are made with natural ingredients and cooked in 100% canola oil with no trans fat or preservatives, the company said.
Snyder’s-Lance, Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant-style crackers, popcorn, nuts and other snacks. Products are sold under the Snyder’s of Hanover, Lance, Kettle Brand, Kettle Chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald, Diamond of California, Late July, Krunchers!, Tom’s, Archway, Jays, Stella D’oro, Eatsmart Snacks, O-Ke-Doke and other brand names along with a number of third-party brands. It distributes products nationally through grocery and mass merchandisers, convenience stores, club stores, foodservice outlets and other channels.
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