NORWICH, N.Y. – Greek yogurt brand Chobani has introduces three new Chobani Flip products as part of its largest portfolio expansion to date.
Chobani Flip is the company's offer for a better afternoon snack, combining creamy Greek Yogurt with natural ingredients to mix in.
"This year, we've really pushed the flavor boundaries of Greek Yogurt as we continue making products that give our fans better options throughout the day, and we've been especially blown away by the love for our Flip products," said Peter McGuinness, chief marketing officer for Norwich, N.Y.-based Chobani. "In the first half of this year, Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani."
In addition to new flavors, shoppers will also find an updated look with the reveal of new packaging across the portfolio that highlights core attributes of each product, such as "Only Natural, Non-GMO Ingredients" and "40% Less Sugar Than Regular Fruit Yogurt" on traditional Chobani products and "75% Less Sugar Than Regular Fruit Yogurt" on cups of Chobani Simply 100.
The newest additions to the Chobani family include:
- Chobani Kids Greek Yogurt Pouches Featuring Disney's Doc McStuffins. Chobani Kids Pouches will have a new look—Strawberry and Vanilla + Chocolate Dust Pouches will now feature Disney Junior's Doc McStuffins on the packaging.
- Limited-Batch Chobani Watermelon and Plum. New limited-batch Plum with real slices of plum and the return of limited-batch Watermelon, now on shelves through August 2015.
- Chobani Flip Peanut Butter Dream, Coffee Break Bliss and Strawberry Summer Crisp. Three new flavors join the Chobani Flip family—a collection of sweet snacks that pair delicious Greek Yogurt with natural mix-ins.
- Peanut Butter Dream: Vanilla yogurt with a mix of honey-roasted peanuts and peanut butter clusters.
- Coffee Break Bliss: Coffee low-fat yogurt with biscotti pieces and chocolate.
- Limited-Batch Strawberry Summer Crisp: Strawberry low-fat yogurt paired with graham crackers and white chocolate.
- Four-packs: Convenient new packaging options for the top two flavors, Almond Coco Loco and Key Lime Crumble.
- Chobani Simply 100 Greek Yogurt Mango Passion Fruit. Chobani Simply 100, a range of naturally sweetened Greek Yogurt with 100 calories, now includes Mango Passion Fruit. Chobani Simply 100 Key Lime is also now available in a 4-pack.
- Chobani Greek Yogurt Coffee and Mixed Berry. Chobani Greek Yogurt Coffee brings to life the flavor of real coffee. Chobani Greek Yogurt Mixed Berry is a blend of creamy Greek Yogurt with a mix of blueberries, strawberries, raspberries and blackberries.
- Chobani Greek Yogurt Oats, Ancient Grain Blend. Chobani's take on oatmeal made with Greek Yogurt includes two new flavors, Chobani Oats Raisin Brown Sugar and Chobani Oats Peach, with gluten-free grains and real fruit and with 10 grams of protein, 10 grams of whole grains.
- Chobani Kids Greek Yogurt Mixed Berry Tubes. Chobani Kids Greek Yogurt Tubes with five grams of protein and less sugar; its newest flavor is Mixed Berry.
- Chobani Indulgent Greek Yogurt Cherry and Dark Chocolate. The newest flavor is now available for Chobani Indulgent Greek Yogurt, the brand's first dessert product launched last year: Cherry and Dark Chocolate.
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