Snacks & Candy

Flavor Watch: Kellogg's to Roll Out Maple Bacon Pop Tarts

New varieties also include Chocolatey Caramel, Frosted Watermelon, Pink Lemonade, more

BATTLE CREEK, Mich. -- Kellogg Co. will be rolling out five new limited-edition flavors of Pop Tarts later this year and into 2016, according to a Delish.com report.

maple bacon pop tarts

The new flavors include:

  • Maple Bacon: A golden crust packed with maple-bacon filling and topped with sweet white frosting; the "crunchlets" showered on top are salty and smoky; will launch in 2016.
  • Chocolatey Caramel: A chocolate crust full of caramel, and topped with extra chocolate and caramel icing; will hit supermarket shelves nationwide by December.
  • Frosted Watermelon: A sweet center and pink-and-green icing; slated to hit stores in December.
  • Frosted Spring Strawberry: Emblazoned with "crazy good" brightly colored illustrations and cartoons on white frosting, with strawberry filling; expected to be one of the first launches of 2016.
  • Pink Lemonade: Sweet-tart pastry has lemonade-flavored filling inside a golden crust, topped with pink frosting and crunchy pink and yellow sprinkles; slated for April 2016 launch.

The company has confirmed the flavors on social media, but it has made no official announcement or indicated which retail channels will be the first to get the new line extensions.

Battle Creek, Mich.-based Kellogg is a leading cereal, cookie, cracker, snack and frozen-foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more.

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