LOS ANGELES -- Popchips, the innovative popped-snack company, announced the expansion of its leadership team with the addition of consumer packaged goods veteran David Ritterbush, who assumes the post of chief executive officer. Popchips previous CEO, Paul Davis, will expand his role on the board of directors, joining founder Keith Belling as co-chairman.
“I witnessed popchips transform the better-for-you snack category in 2007, igniting explosive growth and massive consumer enthusiasm for its brand,” Ritterbush said. “The timing for me to join the team could not be better as we plan to introduce exciting innovations in 2016 that will fire up and excite our existing snackers, attract new fans to the brand and expand the tremendous support we receive from retail partners.”
Ritterbush brings 25 years of consumer-packaged-goods experience to the company, having worked across numerous leading lifestyle brands. He is recognized as an innovator within the industry, with a keen ability to identify and respond to consumer behaviors and demand in highly competitive markets.
Ritterbush joins popchips from his previous post as CEO of Premier Nutrition Co. Inc. During his tenure at Premier Nutrition, Ritterbush led the company through tremendous growth as it became a leading player in the active nutrition category. Prior to Premier Nutrition Co., Ritterbush spent time as a vice president of Red Bull North America and had a long career at Dreyer’s Grand Ice Cream.
“I am confident Dave will lead popchips and its talented team to great heights as one of the world’s best salty-snack companies,” said Davis.
Los Angeles-based Popchips is a line of popped potato and veggie chips with all the flavor and half the fat of fried chips.
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