NEW YORK – Nearly a fifth (19%) of Gen Z consumers’ favorite brands are snack and candy labels, according to a new study from syndicated research firm Ypulse.
The New York-based company interviewed more than 47,000 Gen Z consumers—those born in 2001 or later—to capture their perceptions of popular brands across various sectors, such as CPG, foodservice, TV, film, music and more. Ypulse launched the survey in January 2018.
And it wasn’t surprising to see dominant snack brands such as Doritos, Hershey's, Cheetos and Oreo among Gen Z's favorite brands, Bobby Calise, vice president of Ypulse, told Convenience Store Products.
“Oreo has been around 100 years—just about everyone's aware of the brand, has tried it and likes the taste,” he said. “I suspect there's also some cross-generational carryover that accounts for the continued success of these brands over decades."
He also foresees healthy snack bars emerging on this list in the future. “I'd predict that in a year we're likely to see bars—Clif, Kind and Epic—gain ground with Gen Z as they garner more awareness and healthier eating trends continue to increase,” he said.
Until then, the snacks and candies that appeal most among Gen Z range from chocolatey treats to crunchy, savory noshes. Here are Gen Z’s favorite snack and candy brands, according to Ypulse …