Hershey Settles With Edible Pot Company

TinctureBelle must recall, destroy lookalike candies

TinctureBelle Hershey candy pot (CSP Daily News / Convenience Stores)

DENVER -- A Colorado marijuana company must recall or destroy its pot-infused edibles that resemble iconic Hershey treats as part of a settlement agreement with the chocolate company, according to a report by the Associated Press.

The Hershey Co. filed a federal trademark infringement lawsuit in June against TinctureBelle LLC and TinctureBelle Marijuanka LLC.

The lawsuit alleged that TinctureBelle's Ganja Joy, Hasheath, Hashees and Dabby Patty too closely resembled Hershey's Almond Joy, Heath, Reese's peanut butter cups and York peppermint patty candies, respectively.

The Denver Post reported that a settlement reached in September requires TinctureBelle to stop using those names and Hersey's brown, yellow and orange coloring for its products.

The company said in court filings that it stopped making edibles that mimic Hershey candy before the lawsuit was filed. Hershey said the edibles' packaging confused consumers, including children.

The Hershey Co., based in Hershey, Pa., is a global confectionery leader offering chocolate, sweets, mints and other snacks. The company, which has more than 80 brands worldwide that drive more than $7.1 billion in annual revenues, includes such brands as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers.