PENNSAUKEN, N.J. -- Leveraging strong consumer excitement about its Oreo Churros snack, J&J Snack Foods Corp. has rolled out two filled varieties of Oreo Churros for consumers seeking a "grab-and-go" snack experience.
The new line extensions include 10-inch Creme Filled Oreo Churros and Oreo Churros Creme Filled Bites, both made from real Oreo Cookie pieces with creme filling inside.
These new items will be sold nationwide in the foodservice channel, and the bites are available for purchase at retail stores nationwide.
"We were overwhelmed by the national buzz surrounding the original Oreo Churros, so immediately began working on a product line extension so that the snack was available to 'dippers' or 'grippers'," said Gerry Shreiber, CEO and president of J & J Snack Foods. "With five different varieties of filled and non-filled Oreo Churros available, we feel confident the portfolio now fits into any snacking occasion."
In addition to the two new filled varieties, J&J Snack Foods has also launched an Oreo Cookie Crumb Sugar Topping that consumers can roll their Oreo Churros in after heating to enhance the real Oreo Cookie flavor.
The original Oreo Churros, introduced in Nov. 2014 and made for dipping into individual Oreo creme dip cups, continue to be available in three varieties: Traditional Churros, Double-Twisted and Bites.
J&J Snack Foods is a leading manufacturer of churros, often referred to as a "Spanish doughnut," under Tio Pepe's Churros and California Churros brands.
Oreo, one of Deerfield, Ill.-based Mondelez International Inc.'s billion-dollar snack brands, is used under license.
Pennsauken, N.J.-based J&J Snack Foods is a leader in the snack food industry, providing nutritional and affordable branded niche snack foods and beverages to foodservice and retail outlets. Manufactured and distributed nationwide, its principal products include Superpretzel, Bavarian Bakery and other soft pretzels, ICEE and Slush Puppie frozen beverages, Luigi's, Minute Maid frozen juice bars and ices, Whole Fruit sorbet and frozen fruit bars, Mary B'S biscuits and dumplings, Daddy Ray's fig and fruit bars, California Churros and Tio Pepe's churros, Patio Burritos and other handheld sandwiches, The Funnel Cake Factory funnel cakes and several cookie brands within Country Home Bakers.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.