CHICAGO -- Your chewing gum may lose its flavor on the bedpost overnight, but Wrigley promises that its reformulated Juicy Fruit will deliver flavor longer.
Juicy Fruit gum, a brand that has been around for more than 100 years, has been reformulated for longer-lasting flavor, the company said.
Wrigley said the new gum is replacing all Juicy Fruit Original packs in the marketplace with a 15-stick Slim Pack, a Multipack with three 15-stick Slim Packs and all other Juicy Fruit Original pack types.
The longer-lasting packs are expected to begin hitting some c-store shelves in late December, as retailers sell through what they have in stock and then add the new formula. The Slim Packs have been distributed in other retail channels.
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