BATTLE CREEK, Mich. -- Kellogg Co. has partnered with Universal Pictures to redesign the packaging of some of its products to support the new film "Jurassic World: Fallen Kingdom," in theaters nationwide June 22. The convenience-food manufacturer looks to engage fans at the point-of-sale and through social-media campaigns, digital ads, scratch-and-win games and more.
Specific Kellogg products to feature the dinosaur-influenced packaging include Pop-Tarts Frosted Strawberry and Frosted Brown Sugar Cinnamon; Rice Krispies Treats Original, Rice Krispies Big Bar Original and Big Bar Double Chocolatey Chunk; and Keebler Vanilla Sugar Wafers and Soft Batch Cookies.
Consumers and retailers can enter for a chance to win various prizes by purchasing 10 cases of any of the mentioned products, photographing the receipt or the shipper in-store and uploading it to KelloggJurassicPromotion.com. The grand prize is a “Jurassic Adventure” trip for two to Hawaii, where winners will experience a helicopter tour, movie-site experience, jungle tour and more. In addition to the Hawaii adventure, consumers may also win a GoPro Hero 5 Session 4K Action Camera.
Battle Creek, Mich.-based Kellogg Co. sells products in more than 180 countries. With $13 billion in sales in 2016, it produces a variety of cereal, snack and convenience brands, including Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more.