Kellogg Print Shop Tool Offers New Themes

More customization in promotional materials available to c-store retailers

Kellogg (CSP Daily News / Convenience Stores)

ELMHURST, Ill. -- Following the launch of the Kellogg's Print Shop tool, the Kellogg's Convenience Team has introduced new seasonal-themed templates to enhance customization and help convenience stores add fresh appeal to their promotions.

The Print Shop was added to Grow My Store at last October as a way for c-store managers to create professional promotions with just a few clicks. To offer even more options and customization, Kellogg has added holiday-, racing- and football-themed templates to the Print Shop.

Users can design a range of promotional pieces, including shelf talkers, posters, counter cards and digital media advertising. The tool guides users through the process and includes templates, product images, and headlines to create promotional signage and digital advertising. Print Shop is also linked to the Profit Calculator to help retailers maximize the profitability of their promotions.

By becoming a member of Grow My Store, a retailer has access to Kellogg's Print Shop and many more tools to grow their business potential, such as plan-o-grams and category insights.

With 2012 sales of $14.2 billion, Battle Creek, Mich.-based Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods manufacturer, according to the company. Its brands include Kellogg's, Keebler, Special K, Pringles, Frosted Flakes, Pop-Tarts, Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and many more. The convenience store team is based in Elmhurst, Ill.