Kellogg's Introduces Rice Krispies Treats Crackle Snaps

Creates two distinctive experiences for convenience store channel

Kellogg's Convenience Store Rice Krispies Treats Crackle Snaps

ELMHURST, Ill. -- To satisfy on-the-go consumers' cravings for variety and unique tastes when they snack, Kellogg's has added Rice Krispies Treats Crackle Snaps to its lineup for convenience stores.

These bite-sized puffed rice crisps have a marshmallow flavor and are drizzled with fudge or caramel to create two distinctive experiences. With this twist, consumers have a new way to enjoy this classic treat.

The product is packaged in single-serve bags with a punch hole for easy peg wall display.

Rice Krispies Treats Crackle Snaps in Fudge Drizzle and Caramel Delight can be ordered by flavor with six bags per case.

With 2012 sales of $14.2 billion, Battle Creek, Mich.-based Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Frosted Flakes, Pop-Tarts, Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more. Kellogg's Convenience is based in Elmhurst, Ill.