DEERFIELD, Ill. -- Mondelez International's launch of two new Oreo flavors comes with a new twist.
The cookie brand has partnered with Jungle Creations and its social-media food channel, Twisted, to create a seven-week digital video campaign for the new flavors: mint and strawberry cheesecake.
Recipe videos using the newest flavor of Oreos are a key part of the campaign. In creating the recipes, Mondelez required Jungle Creations to keep each serving to less than 250 calories.
"We've had to work closely with the brand teams to achieve every objective and target that's been set, including keeping the final serving of each dish under 250 calories,” Jungle Creations said in a statement.
The mint recipe video on the Twisted site has more than 3 million views, and the strawberry cheesecake recipe is tracking more than 2.7 million views.
Also during the campaign, Arron Crascall, a social-media influencer who has more than 4 million views on Facebook, produced a live stream for the new Oreo flavors.
Mondelez International Inc. is based in Deerfield, Ill. It is one of the world’s largest snack companies, with 2015 net revenues of approximately $30 billion. Its products include snacks, biscuits, candy and gum.
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