Snacks & Candy

More 'Good Stuff'

BP's ampm franchise stores roll out "Good Stuff by ampm" brand with water, candy
CHICAGO -- BP's ampm convenience store brand has long used the tagline "Too Much Good Stuff" in its advertising. Now ampm is driving the point home with the debut of its new in-store brand, Good Stuff by ampm. Two new competitively priced products, bottled water and candy, were the first items to sport the Good Stuff by ampm label when they launched across the country.

According to Bill Fry, president of BP's ampm franchise, the c-store is putting its name on products that offer quality similar to comparable national brands but sell for less. "The ampm stores are known for [image-nocss] providing great value to consumers and we are always looking for different ways to meet the customer's snacking needs,"he said. "So we decided to introduce our new 'Good Stuff by ampm' brand by giving customers the best of both worlds."

Good Stuff by ampm water, which comes in a 24-pack, carries a suggested retail price of $3.99. The case includes more bottles than most national brands, and use 50% less plastic than some other 500 mL bottles.

BP's ampm is also offering nine new varieties of candy under the Good Stuff by ampm name. Good Stuff by ampm candy comes in nine varieties: Gummi bears Gummi worms Sour neon worms Peach rings Apple rings Orange slices Blue sharks Candy corn Jelly beans

"In these times, when customers are shopping for the best deal, ampm is offering them even more products that provide great value," Fry added.

The ampm brand was founded in 1978 in Southern California by ARCO. The brand became part of BP when BP acquired ARCO in 2000. ARCO-branded ampm stores are currently found in California, Nevada, Oregon, Washington and Arizona; BP-branded ampm stores are located in Chicago, Indianapolis, Pittsburgh, Orlando, Columbus, Cleveland, Cincinnati and Atlanta. There are also more than 1,800 ampm stores in Brazil and Japan. BP supplies more than 15 billion gallons of gasoline every year to U.S. consumers through 11,000 retail outlets. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco Corp., Atlantic Richfield (ARCO), ARAL and Burmah Castrol.

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