Oberto Hires New VP of Sales for the Convenience Channel

Austin promoted to executive VP role

Oberto Hires New VP of Sales for the Convenience Channel

TJ Powers

KENT, Wash. -- Oberto Brands has named Traver J. (TJ) Powers as vice president of sales--convenience. In this role, he will lead Oberto’s national convenience team.

Powers has spent the last 13 years of his career with the Kellogg Co. in various sales roles. Most recently he held the position of national account manager. Powers currently serves on the NACS Supplier Board.

A graduate of Middle Tennessee State University, Powers and his family will continue to reside in the Chicago area.

“We are really excited to have TJ join the Oberto family. His depth of experience in convenience as well as his passion to win will position us for continued growth in this channel,” said Tom Ennis, president and CEO of Oberto Brands.

Lisa Austin, Oberto Brands' current vice president of sales--convenience, has been promoted to executive vice president of sales effective January.

Privately held Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginning into what is today a national leader in meat snacks manufacturing. Oberto Brands owns three core brands: Oh Boy, Oberto!, Lowrey's Meat Snacks and Pacific Gold Beef Jerky. Its popular products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States.