Peanuts Gang Teams Up With Nestlé Crunch for Easter

Nestlé USA also expanding sustainable cocoa commitment

Nestle Peanuts Easter candy (CSP Daily News / Convenience Stores / Gas Stations)

GLENDALE, Calif. -- This Easter, Nestlé Crunch is expanding its Peanuts collection featuring Snoopy, Charlie Brown, Linus, Lucy and more created by Charles Schulz. Also new this year, Nestlé Confections & Snacks has announced that it has purchased certified, sustainable cocoa equal to the amount needed to produce the entire Easter chocolate collection for 2015.

Charlie Brown, Snoopy and the rest of the Peanuts characters have made an indelible mark on modern pop culture. Peanuts reaches fans through thousands of consumer products around the world, via both social media and more than 50 television specials, in addition to a daily comic strip available in all formats from traditional to digital.

The multi-season Nestlé Crunch partnership with Peanuts marks the first time these two iconic American brands have come together to offer exclusive chocolate collections for the holidays. The new Easter Peanuts chocolate collection joins other holiday products from Nestlé.

  • Nestlé Crunch Snoopy. Classic Nestlé Crunch chocolate takes the shape of Snoopy as a bunny (manufacturer's suggested retail price $3.49, 4.5 oz.).
  • Nestlé Crunch Sharable Medallion. Bite-sized chocolate pieces (MSRP $0.49, 1.2 oz.).
  • Nestlé Crunch Creamy Caramel NestEggs. There are many ways Nestlé Crunch can be combined with complimentary flavors with the Nestlé Crunch Filled NestEggs with Creamy Caramel. (MSRP $2.99, 10 oz.).
  • SweeTARTS Chewy Sours. Sour candy made with no artificial flavors. (MSRP $2.29, 12 oz.).

In 2013, Nestlé launched the company's global Nestlé Cocoa Plan in the United States by purchasing sustainable cocoa equal to the amount needed to produce everyday Nestlé Crunch bars. Since then, Nestlé USA has increased its commitment to sustainable cocoa purchased each year and will continue to do so until all confectionery products produced in the United States are made with sustainable cocoa from the Nestlé Cocoa Plan.

Nestlé is expanding its commitment to sustainable cocoa by purchasing UTZ Certified cocoa beans from the Nestlé Cocoa Plan in quantities equal to the amount needed to produce this year's Easter chocolate collection.

"Consumer interest in sustainably produced chocolate is increasing," said Leslie Mohr, Nestlé USA Confections & Snacks. "We're pleased to offer an Easter chocolate collection that showcases our commitment to sustainable cocoa and how we are supporting cocoa farmers and their communities through the Nestlé Cocoa Plan."

Nestlé USA brands include Nestlé Toll House, Nestlé Nesquik, Nestlé Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets and Lean Pockets Brand Sandwiches, Nescafé, Buitoni, Skinny Cow, Dreyer's/Edy's Nestlé Crunch, Nestlé Butterfinger, Wonka, Digiorno and Tombstone. Glendale, Calif.-based Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé SA in Vevey, Switzerland--the world's largest food company with a commitment to Nutrition, Health & Wellness--with 2013 sales of $99 billion.