The clusters combine sweet and salty flavors, have no artificial colors, flavors or preservatives and come in 120-calorie packages tucked into a white box with purple details. PepsiCo sees an estimated annual opportunity of $650 million in additional sales to women, according [image-nocss] to the report, and said the majority of women snack more than men.
Pepsi, the maker of soft drinks such as Pepsi, Tropicana juice, Lipton tea and SoBe Lifewater, also said on Thursday that it signed a deal with Rockstar Energy Drink to distribute the caffeinated beverage through its bottlers, which include Pepsi Bottling Group and PepsiAmericas. (Click here for previous CSP Daily News coverage.)
Purchase, N.Y.-based PepsiCo expects commodity costs to ease this year, yet still be inflationary, John Compton, the chief executive of PepsiCo Americas Foods, said on Thursday. Going into 2010, he expects commodities to be deflationary.
Compton, speaking at the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Fla., also said PepsiCo's Frito-Lay snack unit is bringing out new curved displays where it will showcase healthier snacks to appeal to women who do the majority of food shopping.
Click hereto access PepsiCo's CAGNY presentation.
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