CHICAGO -- Snack maker Planters is bringing back Cheez Balls and Cheez Curls for the first time since the snacks were discontinued 12 years ago.
Cheez Balls and Cheez Curls will appear on shelves in July for a limited time only and will be sold in 2.75-ounce and 4-ounce canisters, respectively. Both will have a suggested retail price of $1.99.
“We heard many impassioned pleas for us to bring Cheez Balls and Cheez Curls back over the years, and we wanted to give our fans a chance to reunite with their most missed cheesy snack,” said Melanie Huet, head of brand building for Planters. “We made sure our Cheez Balls and Cheez Curls still have the same delicious taste, airy texture and fluorescent color you know and love, so our fans can enjoy a nostalgic trip down memory lane with every canister.”
Planters recently teased fans by making 59 Cheez Balls and Cheez Curds canisters available for purchase on e-commerce websites. This led to speculation that the brand would soon relaunch the products in stores.
Suffolk, Va.-based Planters was founded in 1916. Its products include nuts, seeds, nut mixes and cooking oils. It is now owned by the Kraft Heinz Co., Chicago.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.