EMERYVILLE, Calif. -- Responding to consumer requests for cleaner ingredient labels, PowerBar announced it is introducing new Clean Whey Protein Bars and Clean Whey Protein Drinks to its product line. The products feature whey protein for sustained energy, 2 grams of sugar and no artificial sweeteners.
"Clean foods have risen in popularity over the years as consumers have become more health conscious and savvy regarding how to power their bodies both on and off the field," said Eric Zaltas, vice president of R&D for Premier Nutrition Corp., Emeryville, Calif. "PowerBar Clean Whey protein bars and drinks are on trend with the movement toward removing artificial sweeteners, colors and flavors from foods and utilizing high-quality proteins, like the whey protein we use in the Clean Whey product line."
The new products are part of the brand’s relaunch that began earlier this year as the company committed to evolving its bars and beverages to re-establish PowerBar as a brand for all athletes, including weekend warriors who enjoy social sports, said Doug Cornille, PowerBar's vice president of marketing.
Here are details of each product:
- PowerBar Clean Whey Protein Bar: Made with 20 grams of whey protein and 2 grams of sugar, these bars are designed to help sustain energy and satiety. They contain no artificial sweeteners, flavors or colors, and use stevia as a no-calorie sweetener. Bars are available in Chocolate Chip Cookie Dough, Cookies and Cream and White Fudge Raspberry.
- PowerBar Clean Whey Protein Drink: Made with 15 grams of whey protein, zero grams of sugar, 70 calories and seven high-quality ingredients, this protein beverage is an alternative to a traditional dairy-based protein shake and can be used as a healthy snack of meal replacement during or after a workout. It will be available in Berry Pomegranate and Fruit Punch flavors in October 2016.
PowerBar was developed 30 years ago and includes a selection of protein, endurance nutrition, energy and snacking products crafted from ingredients that meet the needs of athletes.