Reese's will celebrate the promotion on June 22 with a surprise gasoline and grocery giveaway event that will be rewarded to the No. 1 Reese's-loving city in America.
In addition, Reese's fans can try the latest combinationReese's Dark Chocolate Peanut Butter [image-nocss] Cups. Beginning in June, Reese's Dark Chocolate Peanut Butter Cups standard 2-cup packages, 6-packs and Reese's Miniatures Dark Chocolate Peanut Butter Cups will permanently join the Reese's family nationwide at mass, grocery, drug and convenience stores.
"We believe our loyal fans deserve to be thanked and given something back for their devotion to the brand," said Michele Buck, senior vice president and global chief marketing officer for The Hershey Co. "As the cost of gasoline and groceries rise, we saw the combination of putting cash back into consumers' pockets and the launch of the delicious new Dark Cup taste experience as a perfect way for Reese's to give back."
To find the No. 1 Reese's-loving city in America, the brand challenged fans in Chicago, St. Louis, Spokane, Wash., Norfolk, Va., and Boise, Idaho, to publicly proclaim their love for Reese's. Chocolate and peanut butter enthusiasts were able to cast a vote for their city by visitingwww.reeses.com/lovesyouback in May for a chance to win a local gasoline and grocery giveaway event on June 22.
The surprise event will celebrate the launch of the new Reese's Dark Chocolate Peanut Butter Cups and kick off the national Reese's Loves You Back promotion rewarding Reese's loyalists by giving away up to $2.5 million in cash prizes.
The Reese's Loves You Back promotion invites consumers to look inside specially marked wrappers of Reese's Peanut Butter Cups, Reese's Dark Chocolate Peanut Butter Cups, Reese's Big Cup Peanut Butter Cups, Reese's Pieces Candies, Fast Break Candy Bars, ReeseSticks Wafer Bars, Reese's Nutrageous and Reese's Whipps Bars for a chance to win up to $2.5 million in cash prizes in $10, $25 and $100 increments. Specially marked Reese's products are available in June while supplies last at mass, grocery, drug and c-stores. The Reese's Loves You Back promotion runs through Dec. 31, 2009.
Hershey is the largest producer ofchocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., and with revenues of more than $5 billion, Hershey offers brands including Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers, Ice Breakers and Hershey's Bliss. Hershey is a leader in the dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Co., a wholly owned subsidiary of Hershey, markets such premium chocolate offerings as Scharffen Berger, Dagoba and Starbucks Chocolate.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.