LISLE, Ill. -- Royal Buying Group Inc. and Mondelez International Inc. have joined forces to help drive brand awareness to the independent retail channel.
“We’re excited to partner with top brands like Oreo, Chips Ahoy, Sour Patch Kids, Trident and many more to ensure placement of top-selling SKUs in independent retail locations,” said Angela Angelilli, executive vice president of Royal Buying Group.
The new Independent Retailer Program offers up to a 5% rebate on all Mondelez products. Members also will receive information on new items and display materials, as well as regular revenue tracking and category management.
Mondelez International is one of the world’s largest snack companies, with 2015 net revenues of approximately $30 billion. Its products include snacks, biscuits, candy and gum.
Royal Buying Group Inc., based in Lisle, Ill., represents more than 6,000 locations nationwide. It negotiates with suppliers for competitive sales and marketing programs and provides category management expertise, marketing support and customer service support for its membership.
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