OMAHA, Neb. -- Slim Jim, a beef jerky brand of ConAgra Foods, has sunk its teeth into into a licensing partnership with AMC's The Walking Dead.
Now through April 6, 2015, fans can purchase the temporarily renamed "Carnage Asada" Slim Jim Steakhouse Strips.
And at amc.com/DeadMeet, fans can also enter to win a trip for two to San Diego to meet the show's cast and a year's supply of Slim Jim snacks. Weekly winners will receive a copy of The Walking Dead Season 4 on DVD and Battleground: The Walking Dead, a plug-and-play video game by Jakks Pacific.
"Slim Jim's bold flavor pairs perfectly with AMC and The Walking Dead," said Jill Dexter, brand director for Slim Jim. "In a post-apocalyptic world or in your living room, it's important to be prepared with the right snack, and our Carnage Asada Steakhouse is just that."
Specialty marked Walking Dead and Slim Jim products are available in stores and online now.
Shoppers can purchase specially marked Slim Jim products until April 6, 2015.
Slim Jim is a leading brand of meat sticks. It offers a variety of snack items, including meat sticks, beef jerky, beef steak and beef and cheese, available in a variety of flavors at convenience stores and other retailers.
In its fifth season, AMC's The Walking Dead--based on the graphic novel series written by Robert Kirkman--tells the story of a zombie apocalypse and follows a group of survivors. The series stars Andrew Lincoln, Norman Reedus, Steven Yeun, Lauren Cohan, Chandler Riggs, Melissa McBride, Emily Kinney, Danai Gurira, Chad L. Coleman and Sonequa Martin-Green and is executive produced by Scott M. Gimple, Robert Kirkman, Gale Anne Hurd, Greg Nicotero, David Alpert and Tom Luse.
Omaha, Neb.-based ConAgra Foods Inc. is one of North America's largest packaged food companies. Its portfolio includes consumer brands, a private brand packaged food business and a commercial foodservice business. Its brands include Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and others.
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