SnackWell's Expands Into Breakfast Category

Launches Biscuit Thins in three flavors

Back to Nature Foods SnackWell's Biscuit Thins

NAPLES, Fla. -- SnackWell's, a leader in the low-fat snack category, has expanded into the breakfast product category with new better-for-you Biscuit Thins, which now are available nationwide in select retailers, including Wal-Mart, Jewel, Lunardi's, Food Lion, Quidsi, KEHE and online at Amazon.

SnackWell's Biscuit Thins are made with 100% whole grains and are free from high fructose corn syrup and partially hydrogenated oils. With four biscuits per package, the new Biscuit Thins are portable and convenient for on-the-go snacking. SnackWell's Biscuit Thins feature real coffee and are available in three flavors:

  • Caramel Macchiato: Sweetly satisfying, the Caramel Macchiato Biscuit Thins are the perfect balance of buttery caramel and espresso flavors combined with real coffee.
  • Dark Chocolate Mocha: These biscuit thins feature the rich flavors of dark chocolate and mocha.
  • French Vanilla Latte: Deliciously rich and smooth coffee and vanilla flavors meet real coffee in the French Vanilla Latte Biscuit Thins.

"We're really excited to introduce our new Biscuit Thins, which allows us to expand into different day-parts and give consumers more opportunities to enjoy our better-for-you snacks throughout their day," said Vincent Fantegrossi, CEO of Back to Nature Foods Co. "We understand that our consumers lead busy lifestyles and look for smart snack options that are convenient and better for you, which is why our Biscuit Thins are available in a variety of flavors that they can enjoy while on the go."

Founded in 1992, SnackWell's was a pioneer in the low-fat snack category and offers better-for-you snacks, including cookies, minis and pretzels. Naples, Fla.-based Back to Nature, a portfolio company of Brynwood Partners VI LP, acquired the SnackWell's cookies and snacks business from Mondelez Global LLC in late 2013.