LOUISVILLE, Ky. --Thorntons Inc. has introduced Bourbon Ball Donuts, a new twist on an old classic, for the Kentucky Derby.
The convenience-store chain has collaborated with Founder Matt Jamie of Bourbon Barrel Foods to translate the “decadence and excitement” of the Kentucky Derby into pastry. The Bourbon Ball Donut is a rich, smooth bourbon cream-filled doughnut covered in bourbon-flavored chocolate icing, topped with a pecan.
Each Bourbon Ball Donut costs 99 cents and is available now through the Kentucky Derby (May 2, 2015) at all of Thorntons’ Louisville, Ky., southern Indiana and Lexington, Ky., locations. A limited number will also be available at the Thorntons-sponsored Derby Festival Great Bed Races tailgate party on April 27 during the Kentucky Derby Festival.
Refreshing Rewards members can receive a free doughnut from April 20 to April 25.
The doughnuts are made fresh daily at Thorntons’ local bakery.
In other company news, Thorntons is giving away hundreds of gallons of free gasoline this spring as part of its You Pump, We Pay Swipestakes.
Ninety customers will win free gas for one year, and another 225 will win one free fillup as part of the promotion that began April 13. All customers who swipe their registered Refreshing Rewards card at a Thorntons location now through June 2 will automatically be entered to win where allowed by law, or they can enter online. No purchase is necessary, and customers can enter up to five times per day.
The company will choose the Swipestakes winners weekly for nine consecutive weeks, now through June 4, 2015.
Based in Louisville, Thorntons operates more than 180 gasoline and convenience stores, car washes and travel plazas in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.