Update: Convenience Stores Help Kellogg's 'Give a Great Start'

Participants: GPM, Kum & Go, Holiday, Huck's, Pantry, RaceTrac, Tedeschi, Thornton's

Greg Lindenberg, Editor, CSP

Kellogg's RaceTrac (CSP Daily News / Convenience Stores)

ELMHURST, Ill. -- With the goal of sharing two million breakfasts with kids throughout America who might otherwise go hungry, Kellogg in March served up breakfast at convenience store corporate headquarters across the country including GPM (Fas Mart), Holiday, Huck's, Kum & Go, The Pantry, RaceTrac, Tedeschi and Thornton's.

Kellogg's and Action for Healthy Kids, America's largest non-profit volunteer organization working with schools, families and communities to help kids be healthy and ready to learn, sponsored the "Give a Great Start" program.

C-store chain headquarters employees enjoy a breakfast of Kellogg's products, and Kellogg donates breakfast for a child in need at a local school for each attendee who signs the board at the event, Kellogg told CSP Daily News.

Supplies used each day at each c-store headquarters event:

  • 3 gallons of Simply Orange
  • 10 pounds of bananas
  • 3 gallons of milk
  • 5 bags of ice (20 pounds)
  • 1 soy milk
  • 1 coconut milk
  • 1 almond milk

Kids who eat breakfast generally have more energy and focus for learning, yet nearly one in five children across U.S. communities go without breakfast, according to a report by the U.S. Department of Agriculture, Agricultural Research Service. To change this statistic, Kellogg partnered with its convenience store retailers to help "set the table for success for kids everywhere."

This year, Kellogg's teamed up with Team Kellogg's U.S. Olympics and Paralympics athletes during National Breakfast Week, held March 3-7, by visiting schools in their home states to encourage students and their families to get involved in the program.

For every breakfast an employee shared Kellogg donated money to Action for Healthy Kids to help increase school breakfast participation.

Battle Creek, Mich.-based Kellogg Co. is the world's leading producer of cereal, second largest producer of cookies and crackers and--through the May 2012 acquisition of the Pringles business--the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. With 2011 sales of more than $13 billion, brands include Cheez-It, Coco Pops, Corn Flakes, Eggo, Frosted Flakes, Kashi, Keebler, Kellogg's, Mini-Wheats, Pop-Tarts, Pringles, Rice Krispies, Special K and more.

Part of CSP's 2014 Convenience Top 101 retailers