ROCKVILLE, Md. -- Meat snacks have become a darling of the snacking world in the last couple of years, according to "Healthy-Ingredient Snacks in the U.S.," an updated Packaged Facts report.
Between paleo dieters and “cross-fitters” espousing the benefits of a high-protein diet, the gluten- and wheat-free tribes avoiding anything to do with breads and the continued negative press that carbs have received, meat has come galloping to the rescue for many different types of snackers, the research firm said.
This has also caused a shift in the style of meat snacks gaining popularity, it said, which is away from traditional simple varieties of beef jerky and toward more complex, artisanal meat snacks that make use of alternative proteins, such as bison, kangaroo and salmon, and unique flavors.
Many traditional meat-snack providers are looking for ways to stay relevant in this new snacking world, Packaged Facts said. Dollar sales are up for meat-snack makers that are embracing the new wave of healthier-for-you meat snacks marketed directly toward millennials and those that feature unique ingredients.
Rockville, Md.-based Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (CPG) and pet products and services.
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