ALLENDALE, N.J. -- The Promotion In Motion Cos. Inc., manufacturer of market leading snack and confectionery brands, has announced the appointment of Joseph Vittoria as executive vice president and chief administrative officer effective mid-January 2015.
Vittoria joins the management team in continuing to shepherd both the strategic growth initiatives and broadening sets of market segments.
For more than 10 years, Vittoria has served as president and CEO of Orange, Conn.-based Pez Candy Inc. and also sat as a member of the executive board of Pez AG, Linz, Austria, where he re-engineered the company operations and branding strategies, returning the PEZ brand to prominence and profitability as a leader in novelty candies.
Previously, Vittoria was a partner in the consumer and industrial products sectors at PricewaterhouseCoopers Consulting (PWCC)/IBM Business Consulting Services for major retailers, pharmaceuticals, aerospace, defense and industrial products companies as well as a senior executive in consumer products at J.A. Henckels Zwillingswerk, Appliance Corp. of America Inc., Regent Sheffield Inc. (Corning and Wiltshire brands); and others.
"Joe's successful growth and strategic market approaches to drive teamwork, along with his knowledge of retail and consumers, manufacturing and financial management, makes him the ideal addition to PIM's already successful team," said Promotion In Motion Cos. founder, president and CEO, Michael G. Rosenberg.
Allendale, N.J.-based Promotion In Motion's brands include Welch's Fruit Snacks, Welch's Fruit 'n Yogurt Snacks, New Welch's PB&J Snacks, Sun-Maid Milk Chocolate Raisins, My Color M&M's Brand Chocolate Candies, Sour Jacks Sour Candies, Tuxedos Brand Chocolate Almonds and others.
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