Snacks & Candy

Yogurt: Growing Beyond Greek

How new products and retail strategies can carry on the strength of a dairy star

OAKBROOK TERRACE, Ill. -- Convenience Store Products magazine recently looked at the rising stars of the dairy world to determine the likely successor to Greek yogurt's throne.

yogurt

Greek and regular yogurt maintained top spots (2 and 3) on London-based research agency TNS’s top 20 snack categories with growth potential, which are rated based on unmet consumer needs and category momentum. Distributor McLane Co. has experienced 49% growth in yogurt sales in convenience stores and a 29% increase in consumer units sold over the past year, with Greek products such as Chobani showing an unprecedented rise. And a 2015 Mintel report projects that although growth of Greek yogurt is slowing as the hype wears off, both spoonable and drinkable yogurt will see growth through 2020.

The report concludes that consumer interest in Greek yogurt will likely remain, but the spotlight is shifting to other products to help yogurt’s long-term growth. Mintel forecasts another 16% in sales gains from 2015 to 2020, reaching $9.25 billion.

From retail strategies to new products, click here to read the complete story of yogurt’s rising stars.

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