CHICAGO -- Three-dimensional printers, connected devices and gene editing. Fast-emerging technologies such as these could have a profound, almost mind-blowing effect on the tobacco category, influencing everything from how people use the product to its prolonged health effects, according to an industry analyst.
Speaking to about 60 attendees at CSP’s recent Behind the Counter Forum on tobacco, Nik Modi, managing director of RBC Capital Markets, New York, shared insights on its new RBC Image 2025 study and how environmental, social, political and technological trends could affect the manufacture and sale of tobacco and nicotine-delivery products.
He emphasized the importance of agility moving forward. “The average lifespan of an S&P 500 company has gone from 61 years to 17,” Modi said. “To adapt, you have to make tough choices.”
Here are some ideas Modi presented …
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