CEFCO to Sell Ballantyne Brands' Mistic E-Cigs

Product will be available in all of chain's 250 convenience stores

TEMPLE, Texas -- CEFCO Convenience Stores has entered into an agreement with Ballantyne Brands LLC, an electronic cigarette provider, to sell the Mistic brand of e-cigarettes in all 250 CEFCO locations.

The agreement between Ballantyne Brands and CEFCO, which operates in seven states, occurs in time for CEFCO's much-advertised "Summer Savings" program.

"Mistic was a clear choice when making a supplier decision in this category," said Dennis Kelley, CEFCO's vice president of merchandising. "By moving forward with a multi-brand strategy in this category, which Ballantyne Brands fully endorses, we are able to offer our consumers the best options in e-cigs, and Mistic fits right in and hits a sweet spot with our consumers."

John Wiesehan III, Ballantyne Brands vice president of sales, said, "We are excited as a company to be able to launch Mistic with CEFCO in time to participate in their 'Summer Savings' event. For CEFCO to leverage our retail presence, and be able to offer their customers a price discount on cartridges during this event, it will create a loyal Mistic consumer at CEFCO. That's our business model; it's what works."

Charlotte, N.C.-based Ballantyne Brands distributes its e-cigarettes to thousands of retail outlets across the country. NEO and Mistic e-cigarettes are available in both traditional tobacco and menthol flavors. They also offer both rechargeable and nonrechargeable options.

CEFCO is an independently owned chain of c-stores based in Temple, Texas, with sites in Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma and Texas.