ATLANTA -- Electronic cigarette maker FIN Branding Group LLC has launched a national radio campaign to support its retailer partners during the holiday season. The company will spend just under $3 million on a mixture of traditional and streaming radio ads that will run throughout the month of December in all major U.S. markets.
"The holiday season is the busiest time of the year for retailers and, with the launch of this campaign, we hope to help our retail partners by driving consumers to their stores," said Jimmy Marston, senior vice president of sales for FIN. "FIN electronic cigarettes offer consumers a premium, high quality alternative to traditional cigarettes and make a great stocking stuffer for the adult smoker this holiday season."
The radio ads, which are targeted at existing adult smokers, will highlight the benefits of using FIN electronic cigarettes as an alternative to traditional cigarettes.
FIN Branding in late November also appointed Timothy Walsh as its new director of sales, effective immediately. In this role, Walsh will be responsible for developing, implementing and overseeing national sales initiatives, working closely with FIN's marketing department to effectively grow the company's distribution footprint.
"As an industry veteran with almost 20 years of experience, Timothy is a highly accomplished professional whose skills, contacts and impressive track record will help advance FIN's position within the electronic cigarette space," said Elliot Maisel, chairman and CEO of FIN. "Furthermore, Timothy's relevant background in the tobacco industry will serve as an excellent complement to the entrepreneurial and consumer goods expertise of our team. The long-term relationships he has cultivated with a range of distributors serve as a testament to his talents, and we are thrilled to have him join our organization."
"FIN has already established itself as one of the leading independent electronic cigarette brands in the country, and I am excited to have the opportunity to further the positive momentum the company has already generated," said Walsh. "The company's dedication to quality ingredients and high standards of production have clearly resonated with the consumer, and I look forward to solidifying FIN's existing relationships and expanding the brand's footprint within both retail and wholesale channels."
Walsh brings extensive sales and account expertise to FIN, including considerable operational experience gained through a series of important positions held during his eight-year tenure at RJ Reynolds Tobacco Co., a subsidiary of Reynolds American Inc. In his role as director of national accounts, Walsh successfully increased market share, expanded product distribution and introduced supply chain efficiencies with a number of prominent national outlets.
FIN Branding Group is a leading independent manufacturer of e-cigarettes. FIN e-cigarettes are available in more than 45,000 retail establishments nationwide including Wal-Mart, Walgreens, 7-Eleven, Rite Aid, Circle K, Winn Dixie, Sam's Club, Hudson News and Sunoco.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.