iSMØK Adds Mitchell as CMO

Former JTI exec now chief marketing officer at electronic cigarette maker

Chris Mitchell

Chris Mitchell

NEW YORK -- Electronic cigarette maker iSMØK has announced the addition of Chris Mitchell as its new chief marketing officer.

Prior to joining iSMØK, Mitchell was director of portfolio and trade strategy with Japan Tobacco International (JTI), Teaneck, N.J., the world's third largest tobacco manufacturer, and brings a wealth of experience in the evolving e-cigarette category.

"Our brand is growing in all retail channels. The consumer is evolving and quickly adopting electronic cigarettes as an alternative to tobacco products. We believe that Chris can lead our continuing explosive growth and help us to forge a leading consumer marketing position in this fast moving and growing category," Leo Tebele, president of iSMØK.

Charlie Tebele, Chairman of iSMØK and the company's parent company Digital Gadgets said, "We are uniquely positioned to grow this business and adding the right people will equip us to meet consumer demand and create the type of brand and retail excitement that will continue to drive our growth. Adding Chris Mitchell with his depth of experience in the category will help iSMØK continue our growth trajectory."

Launched in March 2011, New York City-based iSMØK is backed with more than 30 years of digital technology expertise.