BRENTWOOD, Tenn. -- Mapco Express Inc. has broadened its partnership with Victory Electronic Cigarettes Corp. with the expansion of Mapco's GreenStix brand and the addition of the new Greenstix Dynamic King that Victory developed exclusively for Mapco Express convenience stores.
Spring Lake, Mich.-based Victory developed the GreenStix brand for Mapco Express in 2013 when the chain launched the GreenStix 500 Puff Disposable e-cigarette in tobacco and menthol flavors.
Citing consumer response, Mapco Express said it has now expanded the line to include the new Greenstix Dynamic King from Victory in tobacco and menthol. Sold in a new stylish and ergonomic carrying case, it fits in a pocket or purse and allows consumers to keep their e-cigarette sanitary and ready for use. Furthermore, this new product has the look and feel of a traditional cigarette with a soft tip, similar weight and length; however, it doesn't include the tar, smell or other negatives of tobacco cigarettes.
All GreenStix products are available in Mapco's 373 c-stores located in eight states under the Mapco Express, Mapco Mart, East Coast, Discount Food Mart, Fast Food & Fuel, Delta Express and Favorite Markets brand names.
Brent Willis, chairman and CEO of Victory Electronic Cigarettes and a former executive at Coca-Cola, Kraft and InBev, said, "Mapco is a leader in the convenience store industry, and we are extremely fortunate to be associated with such a fine organization. The new Dynamic King Disposable will enhance awareness for Mapco's GreenStix brand and will reinforce the superior quality and value that Mapco represents. We look forward to continuing to develop this exclusive electronic cigarette brand for Mapco and its customers."
Patrick Neuman, director of private label for Mapco Express, said, "It is clear to us that smokers are looking for alternatives to traditional cigarettes and that electronic cigarettes are becoming more and more popular. Our GreenStix brand has quickly established a loyal following with our customers. We are always looking for ways to exceed our customers' expectations and believe our new GreenStix Dynamic King Disposable with its soft tip and unique ergonomic package design will do just that."
Mapco Express is a wholly owned subsidiary of Delek US Holdings Inc., with headquarters in Brentwood, Tenn.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.