CHARLOTTE, N.C. -- Expanding the availability of VTM-type (Vapors/Tanks/MODs) products sold at national retailers, Mistic E-Cigs has introduced two new flavor profiles for its HAUS Craft Collection, a new line of high-end vaping hardware and premium vape juice.
With the introduction of Shadow Cut and Dark Ice, the HAUS Craft Collection now includes five e-liquid flavors and a MOD-style starter kit complete with a sub-ohm tank and coils, allowing retailers the opportunity to provide customers with products only currently available in vape shops and on the Internet.
Rolling out to 15,000 stores nationwide, the full Craft Collection line is expected to be available in more than 55,000 convenience, mass merchandise, drug and dollar stores by the third quarter of 2016.
“More experienced VTM users are making premium e-liquid purchases at national retail,” said John Wiesehan Jr., CEO of Mistic. “We’re also seeing an expansion of our user base as customers upgrade to our MOD kit, spurred by its high quality and attractive price point, all pointing to a positive outlook for this new line in 2016.”
Made in the United States in an ISO 8/Class 100,000 clean room facility, each HAUS Craft Collection vape juice is encased in a heat-sealed, child-resistant wrapping and packaged in individually branded boxes. Offered in 30 mL glass bottles with easy-grip glass drippers, HAUS Craft Collection vape juices have a $23.99 manufacturer’s suggested retail price (MSRP) and are available in 4 mg nicotine levels in five flavors:
- Shadow Cut (toasted and tobacco-like, earthy, with subtle herbaceous, roasted and caramel undertones).
- Dark Ice (mixes peppermint and spearmint, minty sweet with sugary nuances).
- Moon Milk (slightly toasted creamy vanilla-like with sugary-sweet caramel and coconut undertones).
- Sweet Voo-Dew (creamy, sweet and fruity with a mixture of cantaloupe, watermelon and tropical melon).
- Cloud Punch (fruity, berry-like with notes of raspberry and blueberry).
Charlotte, N.C.-based Mistic E-Cigs is an independent manufacturer of vapor products primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company’s Mistic brand of rechargeable and non-rechargeable e-cigarettes, including the Mistic Bridge, as well as its HAUS line of vapor products, such as the HAUS Personal Vaporizer by Mistic and HAUS e-liquids, are sold in 70,000 retail outlets and wholesalers across the United States, including Walmart, Walgreens, Dollar General, Kangaroo Express, Circle K, Hess, Speedway, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, HT Hackney, McLane Co., Coremark and Nash Finch. The company produces all of its e-liquid in the United States, including the bottling and filling of its HAUS branded e-liquid bottles, as well as the filling and assembly of Mistic refill cartridges and starter packs.
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