BOULDER, Colo. -- Tobacco-shop franchisor and operator Smoker Friendly has announced changes to its sales team, assigning brothers Keelan and Colin Gallagher full responsibility for the day-to-day operations of the Smoker Friendly Authorized Dealer Program.
As brothers within the family business, the two will be responsible for developing Smoker Friendly’s sales and marketing strategy, with the goal of expanding its dealer network as well as growing the Smoker Friendly private-label tobacco brand.
Colin Gallagher’s primary role will be director of operations and business development, with the tasks of managing existing dealers and focusing on expanding the Smoker Friendly network. Keelan Gallagher's primary responsibility will be director of trade marketing and brands, tasked with managing the Smoker Friendly private-label brand, the relationships with Smoker Friendly’s manufacturing partners, and designing and implementing the brand’s promotional strategy.
Keelan and Colin Gallagher will both report to Terry Gallagher Jr., who maintains his role as president of Smoker Friendly. Also, Mary Szarmach will maintain her role as vice president of government affairs, also reporting to Terry.
Colin Gallagher joined the Smoker Friendly team in April of 2017. Prior to joining Smoker Friendly, he spent the past seven years as an international tax consultant with PricewaterhouseCoopers in Denver. He is a certified public accountant in the state of Colorado.
Keelan Gallagher joined the Smoker Friendly team in 2014 and has prior tobacco industry experience dating back to 2004. He has held various sales and marketing roles with Swisher International, Darien, Conn.; Santa Fe Natural Tobacco Co., Santa Fe, N.M.; and Swedish Match, Richmond, Va., during that time.
The Smoker Friendly dealer program provides a private-label tobacco brand, industry expertise, a well-known name and geographic exclusivity to tobacco retailers desiring an alternative to the contracts offered by major tobacco companies, the company said.