Tobacco

What Are They Thinking?'

Study refutes benefit of proposed N.J. cigarette tax increase
TRENTON, N.J. -- The state of New Jersey is again proposing to raise taxes on cigarettes. Analysts predict that raising taxes will help plug a growing budget deficit. The Center for Policy Research of New Jersey has issued a study asserting that the Governor Jon Corzine administration's proposed cigarette tax increase will not help raise revenues, but does just the opposite, causing tax revenues to fall for the fourth consecutive year.

The press conference detailed the damages the tax policy is inflicting on NJ's economic and social fabrics, including its assault on the [image-nocss] retail industry and its promotion of criminal activity.

According to a study conducted by Balvor, the proposed increase of 12.5 cents per pack in the state's cigarette excise tax is likely lead to a loss of state revenue of nearly $11.7 million during full-year 2010, which only accounts for the impact directly related to the sale of cigarettes in the state.

Additionally, when the ancillary sales that accompany cigarette purchases are included, New Jersey would likely realize an additional $3.3 million sales tax loss, the study said. So, the total effect of the proposed cigarette tax hike would be approximately $15 million.

A primary factor contributing to the projected revenue decline for retailers and the state of New Jersey is the expanding gaps between the prices paid for a pack of cigarettes in New Jersey and those of neighboring Delaware and Pennsylvania. A New Jersey smoker buying cigarettes in Delaware or Pennsylvania would save approximately $2.09 and $1.53 per pack respectively.

"The proposed cigarette excise tax will hurtnot helpthe state's attempts to raise additional revenue and will further penalize small business owners by encouraging adult smokers to seek lower-cost, out-of-state purchasing alternatives," said Gregg M. Edwards, president of the Center for Policy Research of New Jersey. "If the increase is passed, the state will likely need to raise taxes elsewhere or resort to cutting funding to state programs."

Based on the average value of a transaction involving cigarettes, retailers in New Jersey are at risk of losing approximately $185 million in retail sales, which translates to roughly $40 million in lost gross profits during the first year, said Balvor. According to The National Association of Convenience Stores (NACS), New Jersey c-stores alone employ more than 28,000 workers, with nearly 72% of those c-stores operated by owners who run 10 or fewer stores.

New Jersey c-stores rely heavily on cigarette sales; according to NACS, cigarettes account for about 47% of total store sales. A decline in cigarette sales would lead to a loss of sales of other store products, Balvor said.

New Jersey's skyrocketing cigarette prices have encouraged the development of a robust black market, it added. Black market cigarettes provide a low-risk way for organized crime and street gangs to finance their criminal activities. Consequently, vital law enforcement resources must be used to enforce tax policy.

"In addition to the crippling blow dealt to retailers, state lawmakers need to stop and think about how this tax will increase the already growing black market for cigarettes and the fact that underage buyers will be drawn to 'street-corner vendors' to fulfill their cigarette purchases," said Edwards. "We are not filling a budget gap as we are led to believe, we are increasing the likelihood of illegal sales on the streets and on the Internet--what are they thinking?"

Ironically, according to Balvor, if the state wants to stem a further erosion of tax revenues, it actually has a better chance of achieving that goal by maintaining the current cigarette tax rate. That would allow New Jersey to take advantage of narrowing price gaps with bordering states, it said.

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