From provocative Jenny McCarthy testimonials and colorful sports sponsorships to controversial Super Bowl spots and splashy giveaway promotions, e-cigarette makers are pulling out the big guns in recent months to push their products.
E-cigarette sales have hit a slight bump in the road, but they keep on truckin’ ahead, according to the latest data Nielsen data tracking the convenience store channel.
Last summer, RBC Capital Markets tobacco analyst Nik Modi began to suspect the public’s interest was moving away from e-cigarettes and toward pricier personal vaporizers (also known are tanks and eGo units).