1. Beverages are big
Nielsen recently reported that hemp and CBD-infused beverages are already playing a big role in convenience retail, representing 13% of the total hemp/CBD category in convenience. The New York-based data company predicts beverages will ultimately account for as much as 28% of the hemp and CBD category overall.
Manufacturers at MJBizCon clearly agree, offering a slew of teas, waters, coffees, juices and alcohol-free “cocktails” infused with CBD, THC or both on display and available to sample. Booth personnel touted advancements in technology that have allowed for cannabis to be added to beverages without a “hemp-y” aftertaste.