Alkaline Partners With CBD C-Store Distributor

That, and more cannabidiol news from the past month

SCOTTSDALE, Ariz. — Alkaline88, a chemical-free, pH-balanced alkaline water brand, has boarded the cannabidiol (CBD) train—and convenience stores might be an early stop.

Alkaline88, a division of Alkaline Water Co., recently partnered with CBD-focused direct-store-delivery (DSD) distributor BettermentRS to bring CBD-infused water to c-stores.

BettermentRS works with 7-Eleven, Yesway and Giant Eagle, among other retail brands.

“We are thrilled to partner with BettermentRS to represent A88CBD brand to some of the nation’s largest and fast-growing retail chains,” said Ricky Wright, president and CEO of The Alkaline Water Co. “BettermentRS will provide sales management, marketing, and logistics expertise to accelerate sales for our A88CBD line of products, particularly in the convenience-store channel. CBD sales in the c-store channel are booming and represent a tremendous opportunity for our in-demand lifestyle brands. Sales of hemp-derived CBD products in the c-store channel were approximately $122 million in 2019 and grew roughly four times faster than the overall CDB market. BettermentRS will work closely with our sales team to introduce our brands to large accounts,” including 7-Eleven and Yesway.

CBD-infused beverages—valued at $52 million in c-store sales in 2019, according to the Brightfield Group—remain popular among new consumers and skew younger, with millennials as the largest consumer group, Alkaline said.

But this wasn’t the only CBD news that turned heads over the past month. Here’s what else CSP is monitoring in the CBD space…

Includes tinctures and vaporizer pods in more than 150 stores

CSP and compliance lawyer Jonathan Havens discuss the current state and future of cannabidiol

The company’s ready-to mix line of CBD beverage enhancers will showcase natural and functional ingredients and will launch on their Pure Therapy e-commerce platform

The New York Department of Health has released draft rules for the state’s hemp industry that would ban CBD flower products and require licensing for all segments of the hemp and CBD supply chain

Two CBD sector experts share the latest on where the CBD sector is now and where it’s going.

Coffee Holding wanted to seize the opportunities opening up along the CBD beverage market

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