SCOTTSDALE, Ariz. — Alkaline88, a chemical-free, pH-balanced alkaline water brand, has boarded the cannabidiol (CBD) train—and convenience stores might be an early stop.
Alkaline88, a division of Alkaline Water Co., recently partnered with CBD-focused direct-store-delivery (DSD) distributor BettermentRS to bring CBD-infused water to c-stores.
“We are thrilled to partner with BettermentRS to represent A88CBD brand to some of the nation’s largest and fast-growing retail chains,” said Ricky Wright, president and CEO of The Alkaline Water Co. “BettermentRS will provide sales management, marketing, and logistics expertise to accelerate sales for our A88CBD line of products, particularly in the convenience-store channel. CBD sales in the c-store channel are booming and represent a tremendous opportunity for our in-demand lifestyle brands. Sales of hemp-derived CBD products in the c-store channel were approximately $122 million in 2019 and grew roughly four times faster than the overall CDB market. BettermentRS will work closely with our sales team to introduce our brands to large accounts,” including 7-Eleven and Yesway.
CBD-infused beverages—valued at $52 million in c-store sales in 2019, according to the Brightfield Group—remain popular among new consumers and skew younger, with millennials as the largest consumer group, Alkaline said.
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