NEW YORK — Diversified cannabis, hemp and vaporization device company Canopy Growth has entered the U.S. CBD beverage category with the launch of Quatreau, a ready-to-drink CBD-infused sparkling water. This launch follows the 2020 rollout of Canopy Growth’s CBD-infused beverages in Canada, where Quatreau is now the top-selling ready-to-drink CBD beverage.
Quatreau sparkling water, with a manufacturer's suggested retail price of $3.99 per 12-ounce can, contains 20 mg of U.S.-grown hemp-based CBD in one of four flavors. With no sugar, it’s a natural, low-calorie beverage alternative.
The CBD-infused sparkling-water flavors available are cucumber and mint; passionfruit and guava; ginger and lime; and blueberry and acai.
“We have proven our beverage strategy in Canada, where we are currently the market-share leader in CBD-infused ready-to-drink beverages, said Canopy Growth President and Chief Product Officer Rade Kovacevic. “Beverages are fueling growth in the CBD category, and we believe this product will resonate with U.S. consumers looking for a naturally flavored, zero-sugar option.”
Quatreau has partnered with astrologer Susan Miller of Astrology Zone on a digital and social campaign.
“Astrology has made a major pop culture comeback as people turn to the stars for guidance during what has been an unsettling, uncertain and stressful time for many,” said Canopy Growth Vice President of Beverages Tara Rozalowsky. “With this campaign, we’re highlighting the role functional ingredients like CBD can play in helping people manage their stress, find moments of calm and prioritize wellness during this once-in-a-lifetime transitional period.”
Quatreau is sold on Canopy’s website.
Canopy Growth is a diversified cannabis and cannabinoid-based consumer product company, driven by a passion to improve lives, end prohibition and strengthen communities by unleashing the full potential of cannabis. It offers product varieties in dried flower, oil, softgel capsule, infused beverage, edible and topical formats, as well as vaporizer devices.