With the CBD boom in full swing, C-Store retailers have been handed the time-consuming job of navigating and understanding a new alternative industry. And with various forms of CBD popping up from what seems to be a new brand every day, where should you start? With companies making unproven therapeutic claims, who is the partner to trust? There’s a lot to digest before adding CBD to your product portfolio, and the need to quickly catch up and cater to the explosive consumer demand can leave an uninformed store owner as confused as the consumer.
To help you better navigate the CBD space and clear the air, we’ve put together 4 important Do’s and Don’ts of CBD. Armed with this valuable information, you’ll be able to confidently make the right decision for your store’s entry into the CBD sector. Read the Do’s and Don’ts below and click to get the full story.
1. DO: Offer Full-Spectrum CBD
DON’T: Assume the consumer understands the difference between Full Spectrum & Isolate
2. DO: Help consumers see value
DON’T: Confuse shoppers with misleading product labeling
3. DO: Look for rigorously tested products
DON’T: Settle for anything less
4. DO: Work with responsible brands
DON’T: Fall for brands with unproven medical and health claims
This post is sponsored by E-Alternative Solutions