NEW YORK — “Hemp CBD is poised for explosive growth, but don’t assume it’s a slam dunk. Do the work!”
This was one of the main takeaways from Nielsen’s recent CBD webinar titled When Cannabis & CPG Collide: How to Prepare Your Business.
During the event, Maria Lange, Nielsen’s vice president of pet and cannabis practice areas, and Rick Maturo, Nielsen’s associate director of cannabis practice area, took attendees through numerous cannabis data insights from 2019 and examined major issues facing the industry in 2020.
While the webinar covered both marijuana and hemp/CBD, it focused much attention on the latter, which Nielsen estimates will hit sales of $900 million to $1.2 billion this year.
Here are four important insights Lange and Maturo had for convenience retailers selling or considering selling hemp or CBD products …