CBD/Hemp

Former Altria Executive Named CEO of Cannadips

Diatelevi will assume the day-to-day leadership and will join the company’s board of directors

HUMBOLDT, Calif. — Former Altria executive Peter Diatelevi has been named CEO of Boldt Runners Corp.—the licensee of CBD pouch producer Cannadips CBD—succeeding former leader Case Mandel.

Diatelevi will assume the day-to-day leadership of Cannadips and will join the company’s board of directors. Mandel will move into an operational role as president of Boldt Runners and will continue leading product innovation within the organization.

Prior to joining Cannadips, Diatelevi spent more than two decades leading field sales and operations for tobacco manufacturer Altria Group, Richmond, Va. During his time at Altria, Diatelevi held various senior executive roles including vice president of region sales and vice president of sales operations. He managed the company’s customer service and supply chain logistics, trade marketing, sales analytics, sales infrastructure and state and trade relations. Diatelevi was also instrumental in leading Alrtia’s strategic analysis.

“As a co-founder, it is an honor to be at a stage in the business where you have the opportunity to hire someone with over 20 years of tobacco and CPG experience on a national scale," said Mandel. "I am excited to hand off CEO duties to Peter and work alongside him as the president of the Boldt Runners. Peter is the right person for the job, and I am confident in his ability to execute the plan and take this company to the next level."

Diatelevi will immediately help Cannadips complete its $5 million Series A fundraising round, which the company has raised $3 million of to date. These funds will go toward hiring experienced CPG executive talent, enhancing in-house manufacturing, and executing the go-to-market strategy at both retail and online.

"I am honored to be leading the Boldt Runners Corp. and joining such an amazing team,” Diatelevi said. “In this evolving product space, the Cannadips brand is off to a great start. We are extremely fortunate to have outstanding partners that bring strong operational expertise and a true spirit of innovation. I look forward to driving the future success of the Cannadips brand and technology platform."

Founded in 2016, Humboldt, Calif.-based Boldt Runners manufacturers, markets and sells Cannadips CBD, which is sold in more than 5,000 retailers nationwide. Cannadips comes in five core flavors: American Spice, Natural Mint, Tangy Citrus, Tropical Mango and Fresh Wintergreen.

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