HOUSTON — HighBridge Premium is bringing its faux beer products to Texas.
The producer of premium recreational cannabis beverages entered a joint venture agreement with NanoHempTechLabs (NHTL), Houston, to produce its cannabis-infused beers starting in late July in Texas. HighBridge has worked with NHTL to develop formulas using NHTL’s nano technology for Delta-9-tetrahydrocannabinol (THC) extraction from hemp. Under the terms of the agreement, NHTL will produce an initial run of 75,000 units of the HighBridge faux Beer suite.
“HighBridge is excited to partner with NanoHempTechLabs and thrilled to be in Texas. We view Texas as a huge market and are eager to introduce the HighBridge Brand ahead of the expected state legalization of marijuana,” said James Hunter, founder of HighBridge Premium. “The expertise, energy and drive of the team at NHTL made our decision easy and gave us the confidence to accelerate our move into the Texas market.”
The HighBridge faux Beer products are not traditionally brewed and are alcohol-free. The varieties include eeZee daZe, a lager-style product that will contain 10 milligrams of Delta-9; Alpine Rush, an IPA-style product that will contain 12.5 milligrams of Delta-9; and Neblina del Pacifico, a Mexican-style craft beverage with 12.5 milligrams of Delta-9 and 20 milligrams of CBD.
Delta-9-THC is the main psychoactive ingredient in marijuana, while CBD, or cannabidiol, is the primary medicinal cannabinoid in cannabis that is not intoxicating.
HighBridge Premium, Cheyenne, Wy., has 10 products market ready and expects to add several more each quarter. Its products—including ReFrsh botanical seltzers, HigherLove aphrodisiac shots, HigherPower energy shots and U4ia sleep aids—are currently available in California and Arizona. Additional product launch venues targeted for 2022 include Texas, Louisiana, Florida, Nevada, Massachusetts and Illinois.
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