WASHINGTON — Just how common has cannabidiol (CBD) product use gotten among American adults? According to a recent Gallup poll, 14%—one in seven—adult consumers report personally using CBD products. Comparatively, the survey, conducted June 19-July 12, 2019, found 35% of adult consumers reported “not being familiar at all” with CBD products. Here are four other takeaways from the Gallup poll …
1. Age is a big factor
Approximately one in five (20%) of respondents ages 18-29 reported using CBD, with just 26% of that age group being unfamiliar with the category. However, both CBD consumption and familiarity went down progressively as age groups increased, as illustrated in this chart:
|Age group||Usage rate||Unfamiliarity rate|
Gallup observed a similar pattern evident in marijuana, with younger adults reporting higher usage rates than older consumers.
2. Regionality plays a role
Gallup found that 21% of consumers in Western states are using CBD products. By comparison, 13% of respondents from the South reported CBD product use, dropping to 11% in both Eastern and Midwest states. The study said many Western states have legalized either recreational or medical marijuana, meaning CBD products have likely been available to West Coast consumers for a longer period of time.
3. Pain treatment leads usage
In addition to whether they used CBD products, Gallup also polled consumers on what they use them for. Of the respondents who use CBD products, 40% said it was for some kind of pain relief. Other frequent uses included help with anxiety (20%), sleep/insomnia (11%), arthritis (8%), migraines/headaches (5%) and stress (5%).
4. Gender differences
While 40% of both men and women use CBD products for pain, the genders differ on other top reasons for CBD product use. While 25% of women reported using CBD products to help with anxiety (vs. 14% of men), 15% of men reported using CBD products to help with sleep (vs. 8% of women).