United Pacific to Open CBD Wellness Centers in 350 Stores

C-store chain partnering with KushCo Holdings for project
Photograph: Shutterstock

LONG BEACH, Calif. — Retailer United Pacific will add CBD Wellness Centers to 350 of its convenience stores in a partnership with KushCo Holdings Inc., a provider of ancillary products and services to the cannabis and CBD industries.

The wellness centers will launch in December and vary in product assortment in accordance with each state’s respective CBD laws. United Pacific, Long Beach, Calif., operates its retail and wholesale businesses in California, Nevada, Oregon, Washington and Colorado.

“We have been excited about our customers' response to our initial offer that we introduced in 2019,” Bill Mullen, United Pacific’s president of retail, said. “The introduction of wellness centers will solidly position United Pacific in this new and evolving category."

Each wellness center will feature custom displays provided by the brands and designed by KushCo. The centers will feature seven of KushCo’s CBD client brands, including Willie's Remedy, Social CBD, PureKana, Leafwell Botanicals, JustCBD, Higher Frequencies and B Great.

The 53 different SKUs encompass full spectrum CBD, broad spectrum CBD and CBD isolate. Products in the wellness centers will be produced from hemp and contain 0.3% or less THC, in compliance with federal law, KushCo Holdings said.  

  • United Pacific is No. 19 on CSP’s 2020 Top 202 ranking of c-store chains by number of company-owned and -operated retail outlets.

This is KushCo’s largest retail participant to date, the Cypress, Calif.-based company said.

"Over the past year, we have made significant inroads into the burgeoning CBD market despite regulatory and COVID-19 related headwinds that have impeded growth potential," said Nick Kovacevich, KushCo's co-founder, chairman and CEO. "The United Pacific collaboration represents a massive new footprint for our brands and will provide an opportunity to meaningfully connect with millions of consumers annually. We will provide United Pacific's store management team with the training and knowledge needed to position their CBD Wellness Centers for success."

United Pacific offers fuels under the 76 Conoco, Shell and United Oil brands and convenience items through the We Got It! Food Mart, My Goods Market and Circle K brands. With its acquisition of Platinum Energy and its related entities in July 2019, the chain now stands at 509 locations.

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