CBD/Hemp

Wynonna Judd Jumps Aboard the CBD Business Bandwagon

Oil, balm and bath bombs in Grammy winner’s portfolio
Wynonna CBD bath bombs
Photograph courtesy of Wynonna CBD

NASHVILLE, Tenn.  Call it a "girl thang." Grammy-winning country music icon Wynonna Judd has entered the CBD business in a partnership with Nashville-based CeleBriDy Brands, making her the second female celebrity this year who has rolled out products in this burgeoning field.

Wynonna CBD offers hemp extract oil, topical balm and bath bombs (pictured) all made with organic extracts from responsibly sourced hemp grown in the United States with all-natural ingredients.

Judd joins businesswoman and TV personality Martha Stewart as celebrities getting into the CBD business. Stewart in January announced the launch of Martha Stewart CBD for Pet, a line of products for dogs that include oil drops and soft-baked chews.

Manufactured in Nashville, Tenn., Wynonna CBD’s hemp extract is infused with a blend of vanilla and lavender to promote balance and relaxation, the company said.

The balm, designed to provide topical relief day or night, features a blend of essential oils, hemp extract and Vitamin E. The oil comes in two strengths, and the bath bombs come in packs of four.

“We need to relax, we need balance," Judd said. "Everybody’s just processing a lot of stuff. I’m constantly talking about my own healing and recovery process. I was famous at 18, I’m an introvert, and I’ve battled anxiety since the beginning of the Judds. We finally found something that works for me, and I want my fans to benefit as well."

CeleBriDy Brands founder Brian Mayes added, “Wynonna is not just a legendary artist but a trusted friend to fans worldwide. She has shared her life with them for nearly four decades, and they trust her. And that is why it was imperative that we create a premium product that is worthy of her name. Wynonna put her personal touch on Wynonna CBD products from start to finish, and we know they will help people tune in to themselves and the things that really matter.”

The products are available only at Judd’s CBD website.

Judd is a five-time Grammy winner and New York Times best-selling author once called “the greatest female country singer since Patsy Cline” by Rolling Stone magazine. She has sold more than 30 million albums worldwide.

Nashville-based CeleBriDy Brands creates and markets celebrity-branded CBD products, including a line with actor and singer John Schneider of Dukes of Hazzard fame.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content

Trending

More from our partners