Yesway and Allsup’s parent BW Gas & Convenience Retail LLC has signed a scan-based trading “brand ambassador” agreement with GPO Plus Inc. GPO will supply CBD beverages, snacks, vape products and other items to Allsup's and Yesway convenience stores.
As part of the deal, GPO will launch the Feel Good Shop+ in Yesway and Allsup’s locations. The Feel Good Shop+ is a store-within-a-store retail concept offering consumers a variety of hemp-derived cannabinoid products. Distro+, GPO’s distribution division, and GPO manage the Feel Good Shop+ for specialty retailers and wholesalers.
GPO will supply these products to the c-stores on a consignment basis, with all products remaining the property of GPO until a customer purchases them at retail. Yesway will collect and forward all product sales data based on scanned retail sales of the products in its stores. Upon receipt of the scan-based sales data from Yesway, GPO will invoice Yesway for payment based on the agreed-upon product pricing, although Yesway retains discretion to set the retail prices for each product at each of its locations. Payment is due within 30 days of invoicing.
GPO will be responsible for delivering, stocking, merchandising, rotating and marketing the products, which it will place within a designated fixture or floor space within each Yesway and Allsup’s store.
Yesway also retains discretion to approve the addition of new products to the company's in-store product line.
The agreement has a one-year term, with automatic annual renewals unless the retailer notifies GPO at least 60 days prior to the end of a term.
Distro+ is a group purchasing organization (GPO) that distributes products for the emerging specialty retailer sector and wholesalers. It represents brands focusing on nutraceuticals and hemp-derived products including flower, prerolls, gummies, sublingual strips and more using compounds and ingredients such as HHC, Farm Bill Compliant Delta 8 and Delta 10, THC-O, THC-p and Kratom. It is backed by atechnology portal that gives small- and medium-sized member partners the IT platform to manage logistics, inventory and payments while shopping from real-time product catalogs and inventory. Group purchasing allows it to offer competitive pricing with low minimum order quantities that realize similar discounts as major retailers with large buying power, Distro+ said.
Based in Las Vegas, Nevada, GPO is a manufacturing and distribution company that specializes in the development of consumer-branded products for specialty retailers as well as online sales.
- BW Gas & Convenience Holdings is No. 18 on CSP’s 2023 Top 40 update to the 2022 Top 202 ranking of convenience store chains by store count. Watch for the full 2023 Top 202 in June.
Established in 2015, BW Gas & Convenience Holdings is a multi-branded platform with headquarters in Fort Worth, Texas. It operates a portfolio of c-stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska primarily under two brands, Yesway and Allsup's.
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