Ice-Cream Dollar-Sales Growing 4% Per Year
Ice cream is a $25-billion category in the United States, with 43% (or $10.8 billion) sold in retail.
Annual ice-cream revenue in convenience stores is $1.1 billion and growing at about 4%.
Representatives of Nestle, makers of Dreyer's, Edy's, Haagen-Dazs and other ice-cream brands, offering the following data during CSP's recent Driving Impulse Sales meeting in Chicago.
A healthy 83% of consumers say they shop for single-serve ice-cream snacks in convenience stores.
The average transaction amount is larger when ice cream is part of the purchase.
Food stores own the lion's share of the ice-cream market; convenience stores own 11% of the market.
CONTINUED: Growth by Channel, Dollar Share & More
The largest growth in ice-cream sales in in the club channel (22.1%) and mass merchandisers (16.5%). C-store dollar sales are growing about 4% per year.
The ice-cream category in convenience stores has shown steady dollar growth since 2010. The exception was 2013, when sales dipped 2.0%.
Source: Nielsen 52-week data, total U.S. convenience ending March 22, 2014
Premium brands represent the majority of packaged-ice-cream sales in convenience stores, followed by super premium and economy brands.
Source: Nielsen Scantrack, xAOC + Convenience, latest 52 weeks ending 2/23/13
Disposable-Razor Sales on the Decline in C-Stores
Razor-blade unit sales dropped more than 3% during the past two calendar years and continue to be challeged, down 2.8% in convenience stores during the 52 weeks ending May 18, 2014, according to IRI Convenience AllScan data.
The largest segment of the category--disposables--dipped 2.8% over that timeframe, while catridges were flat at 0.3% unit-sales growth.
Best-Selling Disposable Blades in Convenience Stores
IRI Convenience AllScan data for 52 weeks ending May 18, 2014
|Brand||Dollar Sales||PCYA*||Unit Sales||PCYA*|
|Gillette Good News||$2,036,107||-7.25%||450,856||-7.86%|
|Gillette Good News Plus||$1,614,027||13.34%||541,718||13.72%|
|BIC Comfort Twin||$245,796||-16.52%||141,690||-13.32%|
|BIC Twin Select||$200,083||-40.48%||98,423||-42.66%|
|CVP Comfort Touch||$144,164||363.67%||68,672||331.58%|
*Percent change from a year ago