The 2017 mystery shop was conducted through unannounced, overt audits from April 24 to May 31. They took place between 9 a.m. and 5 p.m. any day of the week. Intouch Insight also conducted a separate covert audit focused on customer service.
York, Pa.-based Rutter's Farm Stores earned the best overall score with 99%.
Overall Brand Performance
Chain | Overall score |
---|---|
Rutter's Farm Stores | 99.0% |
Kwik Trip | 96.4% |
QuikTrip | 95.0% |
Rotten Robbie | 94.4% |
RaceTrac | 94.2% |
Overall | 93.4% |
Brands Shopped*
Chain | Number of shops |
---|---|
Rutter's Farm Stores | 65 |
Kwik Trip | 100 |
QuikTrip | 106 |
Rotten Robbie | 21 |
RaceTrac | 95 |
Parker's | 48 |
United Pacific | 100 |
Enmarket | 42 |
Family Express | 64 |
Kum & Go | 104 |
Maverik | 100 |
* The number of sites shopped for each retailer were chosen based on chain size.
Next: Cleanliness
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