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2017 Mystery Shop: Overall Scores

The 2017 mystery shop was conducted through unannounced, overt audits from April 24 to May 31. They took place between 9 a.m. and 5 p.m. any day of the week. Intouch Insight also conducted a  separate covert audit focused on customer service.

York, Pa.-based Rutter's Farm Stores earned the best overall score with 99%.

Overall Brand Performance

ChainOverall score
Rutter's Farm Stores99.0%
Kwik Trip96.4%
QuikTrip95.0%
Rotten Robbie94.4%
RaceTrac94.2%
Overall93.4%

Brands Shopped*

ChainNumber of shops
Rutter's Farm Stores65
Kwik Trip100
QuikTrip106
Rotten Robbie21
RaceTrac95
Parker's48
United Pacific100
Enmarket42
Family Express64
Kum & Go104
Maverik100

* The number of sites shopped for each retailer were chosen based on chain size.

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