7-Eleven Inc. is rolling out a new multi-channel advertising campaign that it said “captures the energy and lifestyle of its most devoted 7-Eleven customers.” Developed to tout the role of 7-Eleven as a cultural pit stop, Roll-Up & Refuel offers a look into the lives of everyday customers by celebrating skateboarders and car enthusiasts, American subcultures that have long embraced the convenience-store chain as part of their day-to-day routines.
Roll-Up & Refuel consists of new broadcast advertising spots and social media content that underscore the brand’s role in supplying customers with snacks and beverages while on the go. The campaign also highlights deals exclusive to 7Rewards loyalty members, including $1 Big Gulp.
The campaign will run in select markets in 15- and 30-second television and radio spots, out of home marketing, paid social, search and display and streaming audio and video.
The spots are also available on 7-Eleven’s YouTube, Instagram and TikTok channels.
“This campaign brings to life the spirit of the communities who make us part of their everyday routine, and in return we’re showing up for our customers with the snacks, drinks and deals that keep them moving,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven.
And to celebrate the nostalgic nod to streetwear, 7-Eleven’s online merchandise store, 7Collection, is teaming up with skate label Dirty Ghetto Kids (DGK) for a limited capsule dropping July 18. The three-piece collection includes headwear, apparel and a limited-edition skate deck.
- 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. In addition to 7-Eleven c-stores, 7-Eleven Inc. operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurant brands.
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